When you list a home for resale, home staging presents your home to potential buyers as a marketable product that offers features and benefits that serve their goals. Home staging enhances the natural characteristics and perceived value of your home to produce a higher price in a shorter period of time.

Home staging prices vary based on the size and scope of work involved. Vacant home staging is typically more expensive due to the furniture rentals required and increased moving labor to stage and destage. They range from 1-1.5% of the home listing price. Occupied stagings, on the other hand, work with the homeowners furnishings and decor to reinvent spaces. Occasionally, additional filler pieces are brought in. Each home staging necessitates an initial consultation to assess each home’s staging needs to quote accordingly.

Each realtor has the option to pay for the initial in-home consultation assessment. An experienced realtor will adopt a staging consultation as routine to preparing a listing for sale. The actual staging is typically paid by the home seller with various payment options available by your staging company should you select to pay at closing.

Investment homes are assets marketed to vacationers as short-term rentals, often referred to as Airbnb’s. They are typically located in tourist regions across the globe. Renters begin their Airbnb searches online. Thus, an essential marketing strategy for Airbnb’s is their initial online presentation to potential renters. This begins with a presentation of lifestyle to pair qualified renters with the lifestyle they seek while traveling.